Website Performance – will give you a chance to inspect the robustness of your website's technical framework and infrastructure. It will also evaluate how friendly your website is to search engines and determine how easy it is for users to navigate your website to find the content they are looking for.
SEO – will be able to identify any missed opportunities and identify any misguided or poorly used SEO pitfalls (e.g. keyword stuffing, exact match anchor text links, etc.) throughout the content of your website.
Identify Issues – finds issues that are hurting your SEO and conversions such as broken links, hidden content, and long page load speed times. Identifying these issues will help you address problems that are diverting traffic.